In Conversation with The StandardX

With Bistro X, rooftop bar On Top, and a programme of events that draws locals and guests alike, the boutique hotel sits at the intersection of hospitality and culture. We spoke to the team about what makes it tick. 

Fitzroy has such a distinct creative identity. How important was it for The StandardX to feel genuinely connected to the neighbourhood and its culture? 

For us, it's essential. Fitzroy is known for its energy, its creativity, art and design, but it's also a little rebellious. And that's how we see ourselves, too. 

We're coming up on two years here in August, and it definitely feels like we are an intrinsic part of that Fitzroy fabric now. 

The StandardX feels less like a traditional hotel and more like a social hub for music, food, art and events. Was creating that sense of cultural energy always central to the vision? 

Always. 

The StandardX Melbourne was the global launchpad for the StandardX brand. A big part of our vision was to bring the sense of connectedness, design and energy that The Standard is known for, and reimagine it in a way that feels a little more laid back and more embedded in the neighbourhood around it. 

Whether staying with us or not, our events are designed to draw people in and invite connection with the space, with the neighbourhood and with each other. 

One of the things that makes The StandardX feel unique is the mix of locals and travellers moving through the same spaces. How do you approach creating an environment that feels equally welcoming to both? 

Our goal was to create a space that feels like a natural extension of the neighbourhood, and we think we've achieved that. At our heart, we see ourselves as a neighbourhood hangout with great design, food and feeling. And yes, with beautifully designed rooms upstairs. 

If locals want to be here, everything else follows. Our guests are looking for something authentic, not a manufactured version. 

When guests or locals walk through The StandardX, what do you ultimately hope they take away from the experience, or feel while spending time there? 

Most importantly, we want them to feel welcome, whether it's their first time with us or their tenth. Ideally, it's a space that feels just as inviting, whether you're heading up to On Top rooftop for margaritas, dining out at Bistro X or staying with us on business. 

We're lucky in that the design does a lot of the work for us, with its natural light and points of interest during the day, and its cosy corners and intimate feel when the sun goes down. 

As Melbourne's hospitality and cultural landscape continues to evolve, what excites you most about the future of The StandardX and its place within the city? 

There's always something new coming through. New people, new ideas, new ways of doing things. Fitzroy tends to be ahead of the game in this arena. 

For us, it's about staying close to that. Keeping things moving, working with people who are shaping what's next, and letting the evolution continue. 

LEARN MORE: https://www.standardx.com/melbourne/