Melbourne’s Fitzroy is known for its street art, vintage shops, and late-night energy — and right at its heart sits The StandardX, a hotel that feels perfectly at home in this eclectic neighbourhood. The younger, grittier sister brand to Standard International’s flagship hotels, The StandardX brings the same creative verve and cultural edge for which the group is celebrated worldwide.
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14 October 2025
Designed by globally renowned architecture studio Woods Bagot, the six-level hotel features 125 guest rooms dressed in a crisp blue-and-white palette. Each room centres around a king bed and a clever millwork ledge that functions as both desk and dining spot; an understated nod to practicality without sacrificing style.
Step inside the lobby and the tone shifts from Fitzroy’s bustle to a warm, modern refuge. Interiors by Melbourne’s Hecker Guthrie draw inspiration from the city’s post-punk Little Band scene, with tactile materials, muted tones, and just the right dose of artistic rebellion. Stone columns wrapped in handwoven macramé by local artist Sarah Smalltown sit alongside photorealistic floral works by Dane Lovett. The mix is layered but intentional: custom-made lounges invite guests to linger, while antique finds sourced from Melbourne ateliers add a sense of history. At the centre of it all is a communal table, designed for locals and travellers alike to work, gather, and connect — an ethos at the heart of the Standard brand.
Food and drink are integral to the experience. BistroX, the hotel’s all-day restaurant, serves up French bistro classics with a hyper-seasonal Melbourne twist. It’s an approachable but polished neighbourhood hangout, catering as much to Fitzroy locals as hotel guests. Tucked just beyond is The Loft, a lounge with plush sofas and a roaring fireplace — the perfect setting for a nightcap.
For those who prefer to take the party upstairs, The Roof is a standout. Exclusive to guests, the rooftop frames sweeping views of Melbourne’s skyline, layered with a design inspired by the warmth of Mexico — terracotta floors, mosaic-tiled tables, and cacti-filled corners. By day, it’s a sun-soaked retreat shaded by red-fringed umbrellas; by night, a lively bar with cocktails and share plates.
Even the minibar redefines convention. Instead of the usual in-room fridge, The Box acts as a lobby-level concept store stocked with Victorian wines, Four Pillars gin, Pidapipo gelato, and snacks from local makers. Rotating displays also showcase ceramics, candles, and objects from Australian designers; part retail, part gallery, and entirely in keeping with the brand’s community-driven spirit.
With its thoughtful design, creative partnerships, and open invitation to the neighbourhood, The StandardX, Melbourne has firmly established itself as a cultural hub — playful yet polished, affordable yet design-led — that captures the energy of Fitzroy while offering travellers a distinctly modern way to experience the city.
The StandardX
62 Rose Street, Fitzroy
LEARN MORE https://www.hyatt.com/the-standardx/en-US/melsx-the-standardx-melbourne
