The market is progressing with measured assurance. Price sensitivity persists in some sectors, yet quality homes are drawing serious enquiries and firm offers. The standout development is the method by which property transactions are now executed.
Property InsightsSmart Data, Strong Sales
Next ArticleSmart Data, Strong Sales
Author John Bongiorno
14 October 2025
Alongside traditional auction and sales campaigns, a meaningful share of sales is occurring off-market via highly targeted buyer matching. Our agents are now leveraging Marshall White’s own AI-driven propensity modelling to identify the most probable purchasers and engage them with precision. This in-house propensity score framework is discreet, time-efficient and exceptionally effective for owners seeking a controlled process and buyers wishing to avoid public competition.
From a timing perspective, the window to properly initiate and complete a 2025 campaign is narrowing to roughly two to three weeks. Encouragingly, auction and private sale strategies are still converting at around 80% when price and presentation align, and momentum is building into the late-October “Super Saturday” period. In practical terms, this is a sensible environment in which to trade; confidence is steady, buyer depth is present, and outcomes are being achieved without undue volatility.
For vendors assessing their timing, we recommend a strategy calibrated to your goals, supported by buyer matching to shorten timeframes where appropriate. For purchasers, readiness and clarity — particularly around finance and conditions — remain pivotal.
Considering a sale or a discreet off-market campaign before year-end? Contact our team for a tailored strategy and a buyer-match preview specific to your property.
