Australian luggage brand July has unveiled CaseSafe™, the world’s first fully integrated trackable suitcase. Developed in collaboration with Apple and Google, the innovation combines advanced technology with July’s signature design aesthetic, redefining the modern travel experience.
LifestyleJuly Presents Intelligence in Motion
Next ArticleJuly Presents Intelligence in Motion
03 November 2025
Globally, approximately 36 million bags are mishandled each year, with nearly two million going missing entirely. The introduction of CaseSafe™ positions July at the forefront of a new era in travel, where functionality, security, and design converge to offer travellers unprecedented peace of mind.
The CaseSafe™ system integrates a TSA-approved lock with an embedded tracking feature that connects to both Apple’s Find My and Google’s Find Hub networks. Powered by a discreet battery, the lock enables real-time tracking via a crowdsourced network of more than a billion devices. The result is a seamless blend of form and function that ensures luggage remains secure and traceable throughout every journey.
Earlier in the year, July collaborated with Qantas on a limited-edition release of trackable suitcases that sold out within 48 hours. The overwhelming response demonstrated the appetite for travel products that unite design sophistication with intelligent innovation.
True to July’s design ethos, CaseSafe™ is available in the brand’s core palette and across its signature Carry On, Checked, and Checked Plus sizes. Each piece features a German aerospace-grade polycarbonate shell and SilentMove 360° spinner wheels, delivering both durability and effortless mobility across any surface.
Since its foundation in Melbourne, July has evolved from a direct-to-consumer disruptor into an internationally recognised lifestyle brand. The company’s collaborations with Oroton, the Australian Open, and the Australian Olympic Team highlight its expanding influence at the intersection of travel and design. Through each partnership, the brand continues to refine its vision of modern luxury—one that values simplicity, craftsmanship, and purposeful innovation.
With CaseSafe™, July introduces more than just a suitcase. It signals a shift in how travel is experienced: connected, considered, and quietly luxurious. By integrating intelligent technology into timeless design, the brand continues to lead the transformation of travel essentials into objects of enduring style and utility.
LEARN MORE: https://july.com/au/casesafe/
