In Conversation with Sheet Society

What sparked the idea for Sheet Society back in 2017? Was there a specific moment that inspired you?

Back in 2017, it was obvious that the bedding market was missing a high-quality, trend-led product. When I was shopping for bed sheets, it never felt like I could find what I wanted. I had an extensive background in product design and thought, “Well, why don’t I try to create something?” We had a unique focus on creating bedding made only from natural fibres, sold in separates so customers could mix, match, and take only what they need.

What does a typical product development cycle look like from concept to customer?

Every season starts with listening - to data, feedback, and, most importantly, to our customers. We dig into what worked (and what didn’t) from previous ranges, gather insights from our team, and use all of that to guide what comes next. Then, it’s time to get creative. We explore trends, dive into what’s been inspiring us, and build mood boards to shape a vision that feels fresh and true to our brand.

From there, we develop a seasonal theme and product story, align on key styles, and work closely with suppliers to source the right materials. We always keep an eye out for sustainable and innovative options. Samples are made, tested (and even slept in), and refined through multiple rounds until everything meets our standards. Then it’s all about finalising the details and ensuring quality every step of the way. Once everything’s checked and approved, the range is ready to land where it really matters — with our customer.

How does your background in fashion influence the design and marketing of your bedding products?

Coming from a background in fashion has shaped the way we create our products. We pride ourselves on offering fashion for the bed, drawing inspiration from the latest trends, colours, and patterns that inspire us and resonate with what’s happening in the market — both here in Australia and internationally.

What’s your best advice for choosing the right bedding when it comes to colour, texture, and creating a cohesive bedroom look?

We offer something for every type of sleeper. It’s all about mixing and matching in a way that feels unique and right for you and your space. That’s why we offer the tools to style your bed your way. Whether calming tones or mood-boosting hues, we make it easy to style your bed like you would your outfit, so your space always feels uniquely yours.

Our Bed Builder lets you visualise your dream bed, while free fabric swatches help you see your favourite textures and colours in their best light — your bedroom. If you’re still not sure where to start, we’ve got endless styling inspiration and expert stylists in-store and online to help you create a bed that feels like you.

Where do you see Sheet Society heading next, especially when it comes to global expansion?

We know most bedding purchases still happen in-store, and expanding our retail footprint gives more people the chance to shop Sheet Society in the way they want to.

Our retail spaces offer an elevated experience that goes beyond what customers typically expect when shopping for their bed. From our interactive Bed Builder to free fabric swatches, we make it easy to get inspired and style your dream bed — wherever and however you choose to shop. In-store, customers will find our team of expertly trained stylists who are passionate about helping you find the perfect combination of colour and fabric to suit your style and space.

Sheet Society Bondi has just opened and is our first standalone location outside of where we started — Melbourne — with more to come on the horizon.

LEARN MORE https://sheetsociety.com/en-au