Every August, Australians are invited to get a little silly for a serious cause, joining forces to stop little lives being cut short and to support grieving families. Red Nose Day, the first national fundraising day of its kind in Australia, has offered hope to families for nearly four decades. Its iconic red nose symbol – worn proudly by millions – represents laughter, community, and life-saving impact.
The first Red Nose Day was an incredible success, raising over $1.3 million and selling more than a million red noses. Its now-famous tagline, “getting silly for a serious cause”, encouraged people to wear a nose, look a little silly, and make others smile, all while contributing to critical research and support services. Since then, the event has continued to unite communities nationwide, helping transform awareness into tangible outcomes.
Thanks to Red Nose Day, Australia now benefits from evidence-based safe sleep programs and vital resources for parents, carers, and health professionals. These initiatives are estimated to have saved over 12,000 little lives, while more than $18 million raised has driven crucial research into the causes of sudden infant death and stillbirth. Today, funds also support free services for families experiencing miscarriage, SUDI, SIDS, or stillbirth, offering compassion and guidance in the most difficult times.
Each year, the Marshall White team proudly joins the cause, donning red, hosting a morning tea, and fundraising to help make a difference. It is a simple yet powerful way to show support, spark conversation, and remind everyone of the lives this campaign protects.
By participating, donating, or simply wearing a red nose on Thursday, August 28, Australians can play their part in creating safer futures for families everywhere. To learn more or to get involved, visit rednoseday.org.au.
