From the team behind Riserva, Baia Di Vino and Lucia comes Breadcetera — a neighbourhood-forward concept that has quickly become a staple in Malvern East. Conceived as a modern market for a modern suburb, Breadcetera brings together great coffee, exceptional bread, premium pantry essentials and a thoughtful selection of everyday luxuries under one welcoming roof.
Co-owners Frank Ciorciari and Anthony Silvestre have long been part of the local fabric, having spent nearly a decade building relationships through their nearby restaurant, Riserva. Breadcetera grew from their desire to fill a gap in the area: a place that felt genuinely local, easy to love, and stocked with provisions worth returning for.
Drawing on long-standing ties with Melbourne’s best producers, the shelves are lined with bread from Blanc Bakery (the team behind Hector’s Deli and Ruben’s Deli), coffee by Allpress, and pastries from Austro Bakery. The in-house food offering — fresh sandwiches, paninis, seasonal salads and generous take-home meals — is crafted by head chefs Gabriele Garro and Dino Mohsin, known for their work at Riserva and Baia Di Vino.
Breadcetera’s selection moves with the rhythm of the week. Mornings begin with fresh sandwiches and paninis; salads shift with the seasons; and the takeaway fridge is stocked with rotating favourites such as pies, hearty meals and classic desserts like tiramisu. The philosophy is simple: quality provisions that make everyday eating easier — and more enjoyable.
“Breadcetera is basically a collection of the things we use and love most. It’s personal, but we’ve always believed the personal can be universal. We didn’t want to overcomplicate it - somewhere to grab good bread, a coffee, something for dinner, or even just a great pantry item you didn’t know you needed. It’s not a supermarket and it’s not a café - it’s something in between. It’s the sort of place we wish already existed around the corner", says Ciorciari.
The thoughtful curation extends beyond food. Shelves are dotted with small-batch aperitifs, boutique liqueurs, non-alcoholic sodas, flowers, homewares, gifts, gelato and a small run of understated merchandise.
Breadcetera’s warm and inviting interiors were designed in collaboration with global architecture and interior design firm Mitchell & Eades, and brought to life with branding by creative agency Blurr Bureau.
Designed in collaboration with global architecture firm Mitchell & Eades and brought to life with branding by Blurr Bureau, the space channels a refined European market sensibility. Microcement walls, custom timber joinery and soft-toned terrazzo are enriched with bronze accents, fluted glass and mosaic tiling. A dedicated gift-wrapping station, window seating, a takeaway coffee leaner and a central island bench contribute to its inviting, intuitive flow.
Created with young families, home cooks, thoughtful gifters and last-minute shoppers in mind, Breadcetera stands as a warm, beautifully considered hub for the neighbourhood — a place where good food and good design meet seamlessly.
399 Wattletree Road, Malvern East, Melbourne.
@breadcetera.etc
Open 7 days from 7.30 – 4pm
