Matthew GrimaPartner, Auctioneer
When it comes to selling apartments, experience and trust matter. For more than a decade, Matthew has been the go-to apartment sales specialist in the City of Port Phillip, helping owners achieve outstanding results and making the process as smooth as possible. As head of the residential apartment sales division at Marshall White, he leads with passion, experience, and empathy, ensuring every client feels supported and confident throughout their journey.
With a double degree in Financial Planning and Journalism, and a background as a journalist for one of Australia’s largest media companies, Matthew brings sharp communication skills to real estate. This foundation allows him to tell each property’s story in a way that captures attention, builds trust, and drives the best outcome for his clients.
Clients value Matthew not only for his persistence, work ethic, and strategic approach, but also for his ability to blend professionalism with a great sense of humour. He believes selling an apartment doesn’t have to feel overwhelming, and his warm, realistic style helps people feel at ease while knowing they’re in expert hands.
Outside of real estate, Matthew is proudly Melbourne through and through. His mornings start with a walk with Ted, his much-loved miniature schnauzer, and he’s passionate about sport, especially AFL and tennis. He is also the co-host of the industry-leading podcast The Real Estate Circle, where he interviews Australia’s most influential property professionals. Most importantly, he treasures time with family and friends, at home or travelling abroad.
In Conversation with Matthew
Who is Matthew Grima?
Matthew Grima is a Partner and Team Leader at Marshall White with 15 years of experience specialising in residential apartments across the City of Port Phillip.
Which suburbs does Matthew service?
Matthew works primarily across Port Melbourne, South Melbourne, Albert Park, Middle Park, St Kilda West, St Kilda and Elwood.
What type of properties does Matthew specialise in?
Matthew focuses on selling residential apartments, with deep expertise in Port Phillip’s lifestyle-driven precincts.
What makes Matthew stand out in these markets?
Matthew is recognised for his auction expertise, strong clearance rates and refined negotiation style. His data-driven approach ensures clients receive clear, strategic advice throughout the campaign.
Has Matthew achieved notable results?
Yes. His strategic presentations and competitive auctions execution delivers exceptional outcomes. He has also been recognised as a Marshall White Rising Star and is now a Partner and Team Leader.
How can Matthew help me sell my apartment?
Matthew offers a highly personalised selling process built on meticulous preparation, transparency and clear communication. His focus is always on achieving the strongest possible result.
What’s included in Matthew’s marketing strategy?
Matthew combines premium property presentation with video storytelling, targeted digital campaigns and strategic off-market introductions. Each campaign is carefully curated to generate maximum engagement.
How does Matthew create competition?
Through proactive buyer management and strategic positioning. Matthew nurtures qualified buyers early and builds momentum well before auction day.
Does Matthew handle off-market sales?
Yes. Matthew maintains an active network of qualified buyers seeking discretion and exclusivity, allowing for strategic off-market introductions where appropriate.
Who supports Matthew during the campaign?
Matthew is supported by Phoebe, who coordinates marketing, suppliers and campaign logistics to ensure a seamless process.
How can Matthew assist me as a buyer?
Matthew works closely with buyers seeking quality apartments in Port Phillip, offering clear guidance and access to both on-market and off-market opportunities.
Does Matthew work with interstate or international buyers?
Yes. Matthew regularly works with interstate investors and returning expatriates, maintaining weekly contact with these networks
Why are Port Phillip suburbs so popular?
Elwood, St Kilda, Port Melbourne and Middle Park are highly sought after for their beachside lifestyle, vibrant café culture and proximity to the CBD.
How is the apartment market performing locally?
Well-presented apartments in premium Port Phillip locations continue to attract strong interest, particularly when supported by strategic pricing and strong auction management.
When is the best time to sell?
The ideal timing depends on buyer demand, stock levels and preparation. Matthew carefully assesses these factors before recommending a strategy.
How does Matthew stay across market changes?
Matthew closely monitors sales data, buyer activity and auction results to ensure his advice reflects real-time market conditions.
What can I expect when working with Matthew?
Clients can expect honesty, integrity, strong communication and skilled negotiation throughout the campaign.
How does Matthew manage negotiations?
Matthew combines calm auctioneering with strategic negotiation, creating competitive tension to secure premium outcomes.
How do clients stay updated?
Clients can follow Matthew via social media, his Marshall White profile, REA, Domain and LinkedIn, along with direct campaign communication.
Does Matthew stay connected after settlement?
Yes. Matthew values long-term relationships and remains connected with clients beyond the transaction.
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