Fiona CounselSales Executive, Auctioneer, Licensed Estate Agent
Fiona
Counsel
Licensed Estate Agent & Auctioneer | Stonnington & Surrounds
With nine years of experience, Fiona Counsel is a trusted specialist across Malvern, Armadale, Toorak, Malvern East, Glen Iris and South Yarra. She focuses on family homes, downsizing transitions and deceased estates, bringing compassion, clarity and steady guidance to what are often significant and sensitive transitions.
Fiona is known for her understanding of timing, particularly when managing delicate sales. Her approach is grounded in transparency and an unwavering commitment to achieving the best possible result for her vendors. Clients value her consistent service, clear communication and ability to remain focused throughout every stage of the campaign.
Each sale is tailored to the individual property and the client’s expectations. Fiona listens carefully, draws on recent comparable sales and case studies, and structures a campaign designed to maximise opportunity while respecting the circumstances surrounding the move. As both a Licensed Real Estate Agent and Auctioneer, Fiona brings confidence and authority to negotiations, ensuring her clients are well represented whether selling privately or under the hammer.
She is supported by Catherine Beahan, who manages the day-to-day administration of every campaign, ensuring a smooth and well-coordinated process from listing through to settlement.
Outside of real estate, Fiona’s strong family values are central to who she is. Married for many years, with two children now in the workforce and two grandsons, she values connection, respect and integrity, principles that guide both her personal life and professional relationships.
For compassionate, focused and results-driven representation across Stonnington and surrounds, Fiona welcomes your enquiry.
About Fiona
Who is Fiona Counsel?
Fiona Counsel is a Licensed Real Estate Agent and Auctioneer with nine years of experience specialising in family homes and deceased estates across Melbourne’s inner south-east.
Which suburbs does Fiona service?
Fiona works primarily across Malvern, Armadale, Toorak, Malvern East, Glen Iris and South Yarra.
What type of properties does Fiona specialise in?
Fiona focuses on family homes and deceased estate sales, providing steady guidance and careful management throughout the process.
What makes Fiona stand out in these markets?
Fiona is known for her compassion and understanding, particularly when managing sensitive or time-critical sales. Her unwavering commitment to her clients and consistent service set her apart.
Is Fiona a licensed auctioneer?
Yes. Fiona is both a Licensed Real Estate Agent and Auctioneer, providing experienced representation across private sales and auction campaigns.
How can Fiona help me sell my home?
Fiona offers a transparent and focused approach. She listens carefully to her vendors’ expectations and tailors a campaign designed to achieve a strong result while keeping clients informed at every stage.
What is Fiona’s selling process like?
Her process is personalised and built around clarity, preparation and commitment. Fiona ensures her focus does not waver from achieving the best possible outcome for her clients.
How does Fiona determine the right strategy?
Fiona leans heavily on recent comparable sales and case studies to structure a campaign that reflects current market conditions and buyer demand.
Does Fiona manage deceased estate sales?
Yes. Fiona has experience handling deceased estates with care, respect and sensitivity, ensuring the process is managed professionally and thoughtfully.
Who supports Fiona during the campaign?
Fiona is supported by Catherine Beahan, who manages the day-to-day administration of files and ensures campaigns run smoothly from listing through to settlement.
How can Fiona assist me as a buyer?
Fiona provides clear, honest communication and ensures buyers understand the process, expectations and next steps when purchasing in Malvern and surrounding suburbs.
Why are these suburbs so popular?
Malvern, Toorak, Armadale and surrounding areas are highly sought after for their established homes, lifestyle appeal and strong long-term value.
How is the local family home market performing?
Well-presented homes in these suburbs continue to attract solid interest, particularly when supported by strategic pricing and strong negotiation.
When is the best time to sell?
Timing depends on buyer demand and preparation. Fiona carefully assesses each situation before recommending a strategy.
What can I expect when working with Fiona?
Clients can expect honest advice, steady communication and unwavering service. Fiona is known for remaining focused on her vendors’ best interests throughout the campaign.
How does Fiona handle sensitive sales?
With compassion and respect. Fiona understands the emotional aspect of certain transactions and ensures they are managed with care and professionalism.
Does Fiona stay in touch after settlement?
Yes. Fiona values long-term relationships and remains connected with her clients beyond the sale.
Knowledge is powerful
At Marshall White, our unrivalled experience and specialist local knowledge achieve consistently exceptional results. Our commitment to excellence in prestige property is evident in every tailored strategy and successful outcome.







