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Mornington sales specialists, Chelsey Gibson and Adrian Calcedo offers her expert local area knowledge to those seeking an excellent sales outcome in today’s Peninsula market.
“We are currently down 20% on stock levels compared to the same time last year, which is creating more buyer activity and premium results. People are looking to purchase existing houses, rather than land, so it’s the ideal time for those wanting to sell their home soon. If you are buying and selling in the same market, it is a fantastic opportunity to buy well. Don’t worry too much about your end price, but rather, look at the gap between buying and selling. You will make up the difference on your purchase,” Chelsey says.
See below Chelsey and Adrian’s top 3 insights for preparing your Mornington home to achieve your desired property sales goal:
1. Investment
Leave no stone unturned; invest in your biggest asset by marketing your home correctly.
Invest in an extensive and comprehensive marketing campaign for maximum exposure, utilising all forms of print media – boards, brochures, magazines – photography/videography, internet exposure, etc. to target your ideal pool of both passive and active buyers.
2. Create Urgency
Auctions and EOI campaigns are great tools to create a sense of urgency and encourage potential buyers to take immediate action.
Highlight the limited duration of the opportunity and emphasise that parties must act quickly to secure their chance to bid or express interest.
With the decreased volume of stock available right now, your property should attract the right buyer sooner rather than later.
3. Repairs
First impressions are everything; undertake any repairs needed to ensure your property is looking its best for interested buyers.
To begin with, fix plaster cracks, paintwork, gutters, and make sure all lighting works.
If you’re selling a heritage home, honour its history by restoring or replacing damaged period features.
It’s important to show prospective buyers that you care about the condition of your home.
Marshall White leads the way for the prestige property market. With our wealth of experience, local knowledge, and consistently outstanding results, we offer unrivalled, end-to-end client service. Our centralised database connects our clients between Melbourne and the Peninsula for a seamless real estate experience.
Should you require advice on any aspect of selling your property, contact Chelsey, Adrian, or any of our Marshall White Sales Team for assistance.
For more information contact us on (03) 9822 9999.
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