Marshall White’s Boroondara sales specialist, Stuart Evans imparts his expert local area knowledge to potential vendors looking to sell in the Hawthorn area.
Supply and demand are significant factors influencing property outcomes in any market. Right now, we are experiencing a lack of supply which is creating very strong demand for quality properties, and this is especially true for Hawthorn. With above-average clearance rates in 2023’s first quarter of 75.5% compared to other Melbourne suburbs*, Hawthorn is currently presenting vendors with an excellent market opportunity.
Migration is now positively impacting Melbourne’s marketplace with many students and families searching for accessible schools and universities, making Hawthorn the perfect choice for new buyers due to its central location and family-friendly appeal.
Here, Stuart offers his top three market insights into setting up your home to deliver the best sale outcome.
- Move-in ready: Due to the construction material and labour shortages over the last 12 months, turnkey properties have been incredibly appealing. Therefore, it is especially important to provide buyers with a beautifully presented home that they can move into immediately and relax and enjoy without having to spend significant money on improving the home.
- Pricing: Price is also an essential factor and one that needs to be carefully considered with your professional agent to ensure you are appealing to the right buyers for your property. An agent with inside local area knowledge will understand the intricate characteristics of your local market, including the latest data to price your property in line with comparable homes in the area.
- Print media: The power of print media cannot be underestimated. Most likely, the first time potential vendors view your property will be in print media, which is why it’s imperative you have the highest quality images of your home’s best features for your property board and brochure. These images may also be widely distributed across real estate magazines and in digital media – the internet, social media, etc. to attract the attention of both active and passive buyers.
With Marshall White’s unrivalled local area knowledge, no other real estate company offers a more experienced and passionate sales team. Stuart and the entire Boroondara team are determined to provide every client with an exceptional outcome. Contact your local Marshall White team for an unrivalled real estate experience.
*Real Estate Institute of Victoria (REIV)