News & Insights
Can you tell us about the inception of TRES and what inspired you to start this business?
Following an initial career in media and advertising, I transitioned into editorial styling and studio work. I identified a gap in the market for an editorial approach to property styling around 12 years ago, which led me to design and establish a new approach to styling properties for sale.
How has TRES evolved over time to cater to the changing needs and preferences of clients and the market?
In the space of design, we are always aware of the evolution of so-called trends and directions, and we need to pay attention to these. Video is also now more expected for quality listings, so we need to ensure our designs suit this 3D medium – this may involve extra styling outdoors, the use of premium cars, additional layers in bedrooms, or more feature artwork for the camera to capture.
Why do you believe property styling is a critical aspect of the real estate selling process?
I don’t think we should ever underestimate the emotional connection during the sale process. Much like a fine wine or a timeless piece of music, its essence may be intangible but is profoundly felt. We create value by first evoking emotion and possibility.
How does TRES distinguish itself from other property styling companies?
While many companies stick to neutral palettes, we embrace colour. Early on, we leaned into the Australiana/Scandinavian trend, but times have changed. Our confident and sophisticated approach lets us update our inventory with modern styles, investment pieces, vintage items, and collaborations with artists and designers. We aim for authenticity, whereas others may lag behind and seem outdated.
How does TRES collaborate with real estate agents, homeowners, and other stakeholders in the property-selling process?
With over $3.3 billion in real estate presentations under our belt, we remain deeply attuned to market dynamics, demographics, and shifts. We collaborate with agents across diverse areas, ensuring we understand each campaign’s strategy, target demographic, and marketing approach. Some campaigns are seeking flexibility of campaign length, others are aiming for Domain front covers and exposure, and others need to sell quickly with minimal fuss – we are here to listen and partner on these shared goals.
What advice can you give for those preparing to sell their homes?
Listen to the experts you trust and allow sufficient time. In today’s market, decisions aren’t made at the breakneck pace of 2018/2019, where properties were bought and sold faster than one could finish their
latte. Take a moment, trust in the experts you believe in, allow sufficient time, and research well. We also remind people of the simple adage, “Invest in your investment.”
What is your vision for the future of TRES?
TRES is continuously innovating! We’ve developed our own software for enhanced data and inventory management and are embracing digital marketing to enhance buyer experiences throughout campaigns. A current focus is on inventory sustainability—evaluating its origin, future use potential, and exploring collaboration with Australian manufacturers to elevate authenticity and value in our vendor’s homes.