News & Insights
What makes a property ‘World Class’?
Most would agree the minimum requirements are: a large land holding in a blue chip location; architectural or historical kudos; ultra-luxurious interiors; multiple living areas; at least four bedroom suites; a chef’s kitchen; landscape-designed gardens; a heated swimming pool/spa and a tennis court.
These type of properties immediately have international appeal and will be marketed accordingly. Marshall White’s International Division has a large number of buyers on their database eager to purchase in Melbourne and our coastal and country surrounds.
The Marshall White team is still celebrating the success of the recent international marketing campaign that resulted in the record-breaking sale of 29 Callanans Road, Red Hill South. This truly world class property sold for an undisclosed sum between $25M-$27M to a ‘non local buyer’ after a brief but intense campaign that saw its marketing video receive thousands of views across multiple worldwide marketing channels.
Director John Bongiorno said the Red Hill South property ticked all the boxes. “It is a home that simply met and exceeded every requirement in terms of a genuine luxury lifestyle estate, and the market responded to that strongly,” he said.
Some of our current listings that have strong international appeal…
A remarkable achievement in architectural design, this spectacular brand new contemporary residence unquestionably sets a new benchmark in luxury, quality, home technology and scale in one of Toorak’s most exclusive addresses.
“Prague House” c1880s – An Exquisite Victorian. Originally called “Dunboe” is a magnificent landmark Victorian slate roofed residence, arguably one of the finest period residences in the immediate vicinity and graces a prominent position set back from Sackville Street in lush gardens with beautiful mature trees.
Contemporary Splendor on the Golden Mile. The perfect lifestyle home brings outstanding design, a no-expense spared interior and state-of-the-art home automation to one of Brighton’s finest beachside streets. Like-new and luxuriously appointed, this excels for family living and large-scale entertaining. The Jack Merlo-designed garden with a pool and spa adds a resort vibe to this custom-crafted hideaway.
Commanding an imposing presence in a prized location on the edge of Toorak Village, this classically refined c1930’s residence showcases ornate period elegance, impressive proportions and contemporary style within a superb north-facing garden with pool and north-south tennis court.
Magnificent Golden Mile home is a lifestyle hideaway like no other, where sophisticated grandeur is surrounded by 1310 square metres (approx.) of north-west facing land. Elegant interior design enhances this timeless five-bedroom home, three doors from the beach and renovated to the highest standard for large-scale living and entertaining.