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 In Lifestyle

Sold Before Auction Using WeChat

Marshall White’s early adoption of the social media application, WeChat, has allowed us to reach the eventual buyer this week with 2B Kinane Street, Brighton, selling a week before auction after being advertised in the range of $9-9,900,000.

An outstanding result for a Marshall White vendor was achieved this week with 2B Kinane Street Brighton, selling a week before auction after being advertised in the range of $9-9,900,000. The sale is a wonderful example of how to succeed in this new real estate environment.

Firstly, the sale shows the value of a united team working across multiple high end Melbourne suburbs. This sale was made possible through the Bayside and Stonnington offices combining to generate the correct strategy and then implement the plan seamlessly. Because Marshall White is a single team, not a franchise operation, we all work for a common goal.

There is also the changing marketing landscape and Marshall White’s early adoption of the social media application, WeChat, which allowed us to reach the eventual buyer.

As one of the most liveable cities in the world, Melbourne is on top of many international buyer’s lists for property purchase – especially buyers in Asia. WeChat is the social media and payment application of choice for most of the Asian markets with over 1 billion active users every month.

Marshall White has an international division which uses WeChat as a tool to target and communicate with potential buyers. We conduct WeChat campaigns which promote properties to buyers who are actively seeking to purchase.

Previous sales achieved using this strategy include 6 Tennyson Street in Brighton which was sold for $4,660,000 earlier this year. The fascinating story behind this sale is the auction included 5 bidders via the Marshall White official WeChat account all contesting for the home.

A modern ultra-luxurious home at 2a Roslyn Street, Brighton, was sold in June for $4,920,000 using our WeChat network. Multiple discerning buyers were seeking a home that not only ticked all the design boxes, but also featured home security and proximity to private schools.

WeChat Australia currently has an impressive 3 million users which allows us to connect with and provide our premium property service to potential buyers subscribed to this powerful global network.

We predict many more homes will be sold in the coming years either via WeChat or utilising the WeChat network and marketing opportunities. We have a dedicated team covering these exciting opportunities and we encourage you to reach out and make a time to connect if you’d like to learn more.

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