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 In Lifestyle

Pommery Champagne

This month we celebrate a fabulous champagne and Marshall White’s champagne of choice for our clients – the Pommery Brut Royal Apanage.

This month we celebrate a fabulous champagne and Marshall White’s champagne of choice for our clients – the Pommery Brut Royal Apanage. This variation is left to age six months longer than the standard Pommery Brut giving it a mellow firm structure with great depth. This week, ten of our lucky Instagram and Facebook followers were sent a bottle to enjoy in this increasingly warm Melbourne weather.

However the Pommery story is a fascinating tale of one woman’s success in changing the face of champagne and one you can recount to friends while sipping a glass of bubbly.

Madame Pommery took over her husband’s business interests after he passed away in 1858 – she was almost 40 years old and caring for their infant daughter (a miracle conception 17 years after the birth of their first child). Mr Pommery had made a fortune in wool, however Madame Pommery decided to divest in this now ailing business and concentrate on champagne.

She purchased limestone and chalk pits built by the Romans during their occupation of the city of Reims and used these as cellars to keep thousands of bottles in temperature controlled environments. Many other major champagne houses followed suit in the following years. In addition, she commissioned sculptors to carve reliefs into the walls making the cellars an artistic statement. This was part of her ongoing focus on branding and she was one of the first people in business to lay out a system for promoting luxury products, including style, branding, communication, and public relations. She invented Pommery’s brand image.

…the Pommery story is a fascinating tale of one woman’s success in changing the face of champagne and one you can recount to friends while sipping a glass of bubbly.

However her main accomplishment was the development of the brut style of champagne we enjoy today. A keen international marketeer, Madame Pommery wished to satisfy the taste-buds of her growing English clientele who preferred a dryer style so she began to produce champagne with no added sugar.

Not only did she build an incredible product and brand, but also pioneered many corporate social initiatives such as setting up retirement and social security funds for her employees. After her death on her 71st birthday, she was the first woman to receive a State funeral in France where 20,000 people lined the streets of Reims.

So next time you enjoy a glass of brut champagne, raise a glass to its inventor – Madame Pommery.

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