Exclusive access to properties not
advertised anywhere else.

Register now

No thanks

It looks like we are still missing some information to finalise your profile. Please enter your phone number below to complete your account set up.

 In Lifestyle

Women In Design – Something Beginning With

As part of our Women in Melbourne Design series of articles, we spoke to Something Beginning With – one of the few female-led furniture design practices in Australia.

As part of our Women in Melbourne Design series of articles, we spoke to Something Beginning With – one of the few female-led furniture design practices in Australia.

Melbourne-based Something Beginning With is a creative pairing of founders and directors industrial designer Lisa Vincitorio and visual artist Laelie Berzon. Vincitorio draws on the experience of having achieved global recognition for her products with design powerhouse Alessi in addition to winning an award at Tokyo Designers Block. Berzon brings to the table, a vast understanding of colour from a visual arts perspective and a strong furniture sales background.

Their engaging company name means “open to interpretation without any limitations.” A Melbourne-based manufacturing network provides SBW customers access to furniture from existing ranges that can be adapted to their choice of colour, finish, size and specifications. Clients also have direct dialogue with the industrial designer whose experience in product design and development is very useful for re-engineering products to suit clients in an attractive 4-6 week lead-time.

Their eclectic mix of side, coffee, dining and bar tables; stools, chairs, easy chairs, ottomans, rugs and storage are designed to coordinate and work well together. We spoke to this savvy pair about making their mark as a credentialed and established Australian furniture brand.

You are one of the few female led furniture design businesses in Australia. Why do you think this is and do you see this changing in the future?

There are many amazing female designers paving the way in Australia. They may not essentially operate in our model, but are making significant contributions in the design community in their own ways. We decided to operate in our current model in order to be control of our design aesthetic from concept to production and then on to the end user. It was very important to us to ensure we could take control of the way our brand is promoted and communicated to our clientele. I think that in Australia, we as women are fortunate to be able to forge our way as designers. I feel that with determination, we are uninhabited. I hope that in the future there is an increase in the number of women establishing their own brands.

“I think that in Australia, we as women are fortunate to be able to forge our way as designers. I feel that with determination, we are uninhabited.”

What is your opinion and thoughts on Melbourne design culture? What makes it unique?

Melbourne is a cultural melting pot, and so is its design culture. There are so many cultural influences to draw off. In addition to this, Australia is a relatively new country. This combination, lends itself to a community of fresh designers, uninhibited by history and predisposed thoughts and expectations on design. As Australians, we can take a fresh approach to design. We are only restricted by our own creativity. And if you align yourself with the right manufacturer, the sky is the limit.

How do you manage the tensions between art and design – between the creative and the commercial?

Being a designer is not solely about being creative. It is a fine balance between creativity, manufacturability and usability. When we design a new product, we have to consider the aesthetics of the item, how easily and cost effectively it is to manufacturer and also the way our clients will respond. If we neglect any of these factors, it can result in a visually pleasing piece that is too costly to make and cannot be sold, or a piece that is not accepted by our clientele.

To find out more, visit:
http://www.somethingbeginningwith.com/

Contact Us
Sign up to Newsletter

Sign up to receive property results in your inbox
on a Saturday afternoon.

Contact Us

0
X

X

Register for instant email alerts when a property matches your criteria.