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 In Lifestyle

Developer Insight:
Luke McKie, Orchard Piper

Established in 2010, Orchard Piper is a Melbourne based architectural developer in the luxury property market. Attention to detail and sleek, contemporary design defines the uncompromising standards that have cemented the award-winning company as one Australia’s most exclusive developers.

Established in 2010, Orchard Piper is a Melbourne based architectural developer in the luxury property market. Attention to detail and sleek, contemporary design defines the uncompromising standards that have cemented the award-winning company as one Australia’s most exclusive developers. Director Luke McKie spent some time with us to discuss the importance of timelessness, what sparks inspiration and how each project is unique.

How did your business begin? What was the original motivation behind it? 

Luke McKie: Business was established to service the discerning affluent owner occupier market transitioning from the family home into the next stage of life. We’ve committed to delivering a higher level of design and build quality to the market after seeing so much dissatisfaction with the options available and the possibility of customisation.

How did you find your niche as a luxury developer? 

LM: By launching our first project ‘Davis Avenue’ and listening to buyer feedback. The never-ending loop of; offering a product to market, listening to feedback and integrating that into your next project, ensures constant improvement and refinement of the product we offer.

How has your business evolved over time? 
LM: Our business really hasn’t. Our projects don’t respond to trends, they are contextual and unique, each responding specifically to the land and its surrounds. Our interiors have evolved to become warmer and more inviting. Developing sculptured and contemporary properties with a sense of warmth is always a challenge, but extremely compelling when achieved.

Who or what are your sources of inspiration and influence? 

LM: Our buyers are our primary source of inspiration and influence. They are typically worldly, educated and have broad experience in business and property. Their tastes and preferences always push us to keep our minds open. Secondary to that would be travel; constantly updating ourselves on how the rest of the world lives, works and plays is an ongoing influence.

How do you approach a project with a new client? How involved with the process do you like them to be? 

LM: In the initial phases of a development, we are the client. At this point we’re anticipating a life the we foresee our buyer wanting. Once our clients get the chance to purchase an Orchard Piper property, the dial swings to their tweaking or customisation. We are completely open to changes and it often results in ideas that improve the product.

What is your favourite type of project to work on? 

LM: One that doesn’t have to respond to the mathematics of the market, where creative freedom can drive design harder than economics.

How do you maintain the unique element in each project? 

LM: Put trust in your creative team and remove your ego. Be open to their talent and the alchemy of collaboration. No creative worth dealing with wants to produce a product that has no identity.

If you could define your company style in three words, what would they be? 

LM: Detailed, timeless and committed.

Visit Orchard Piper’s website here for more information and to view their portfolio.

For any enquiries about buying or selling a property, contact our Marshall White team.

Images:

  1. https://urban.melbourne/design/2015/09/10/orchard-piper-focus
  2. https://www.habitusliving.com/design-hunters/project-profile-washington-street-orchard-piper
  3. https://www.marshallwhite.com.au/property/penthouse-29-washington-street-toorak-574680/
  4. http://mathouraroad.com.au/the-residences
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